Anime Outsiders is an interesting website; I first discovered them on Twitter, where they claimed (and whether they were being honest or merely puffing themselves, I have no idea) that they had members who were disaffected former employees of Crunchyroll. Garrulous and highly opinionated, they’re worth keeping an eye on simply because they offer exactly what their name implies—an alternate opinion that’s outside the mainstream groupthink.
Christopher Kinsey has an article up over there entitled, “Magical Girls and What to Do about Them.” Like every author who discusses magical girls, Kinsey feels a strange need to give a history of the genre, but unlike most, he mercifully keeps it brief and gets into the real point he wants to discuss—how the genre has become darker, edgier, and more adult thanks largely to Puella Magi Madoka Magica. In doing so, he also points out a connection between Madoka and Lyrical Nanoha that I had not picked up on (mostly because I admittedly have a hard time remembering Japanese names).
For those among us who know our production houses, Seven Arcs began its life producing adult themed animation, the most notorious of which is known as Night Shift Nurses and the less said about THAT the better. But this was all to build the capitol to make a really honest to goodness TV anime series. As it turns out, they produced Magical Girl Lyrical Nanoha which, as mentioned above, was a magical girl anime primarily designed to draw in a male audience.
Kinsey makes the case that the genre, in its recent developments, has ended up excluding the audience it was originally intended for—young girls.
I’ve repeatedly complained on here about the excess darkness in the genre today, with many series like Magical Girl Site trying to duplicate the grimness of Madoka without understanding why Madoka works.
Although I think Kinsey makes the common mistake of interpreting Madoka in light of Gen Urobuchi’s previous work (even though Urobuchi himself has said he was trying to write against his usual tendencies with Madoka), he ultimately turns to the Netflix adaptation of Smile Pretty Cure into Glitter Force and makes what I believe to be a great point:
Could it be translated better and still sold to young girls? Probably, but this is just the thing to remind the anime community that we have to cater to more than just young men with disposable incomes. Everyone deserves a chance at the table, and if Glitter Force can be a gateway to a new fan just as Sailor Moon scooped up many young ladies to the fandom back when I was young, then I think we need to have more series just like it.