Tag: grimdark

Nyanzi on Dark Magical Girls

The other day, I posted a link to Christopher Kinsey’s discussion of how the magical girl genre has grown darker and more adult in recent years. Shortly thereafter, senpai noticed; that is, Rawlye Nyanzi took up the subject and gave his own speculation.

He looks at the subject from a different angle and makes an interesting observation: Japan is facing a devastating population winter. That is, the Japanese are not reproducing at replacement rate. And that means that the traditional target audience of magical girl anime is not getting replenished.

Nyanzi writes,

Remember that child-focused anime aren’t only trying to sell themselves, but associated merchandise as well. Before, they could aim at parents. Now, since there are way fewer parents and way more childless adults (who have way more disposable income), magical girl anime no longer have to be child-friendly. There’s no money in the children’s market anymore because there are too few children.

He also points out that there were grimmer magical girls even before the most recent spate. He gives My-HiME as an example, but we could easily refer to others—and even some of the great classics have their dark elements. Let’s not forget that Sailor Moon was forced to watch all her friends die and that the girls of Magic Knight Rayearth were tricked into committing a cosmic mercy-killing.

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Anime Review: ‘Magical Girl Site’

Should I be feeling bad? Should I be feeling good?

Magical Girl Site, written by Takayo Ikami and Kentaro Sato. Directed by Tadahito Matsubayashi. Starring Yuko Ono, Himika Akaneya, and Aina Suzuki. Production DoA, 2018. 12 episodes of 24 minutes (approx. 288 minutes). Not rated.

If Magical Girl Raising Project was a poor man’s Battle Royale, then Magical Girl Site is a poor man’s Magical Girl Raising Project. It starts out by trying too hard, though it gets interesting in its second half. In spite of my initial distaste, I found myself getting into it.

A sadist screaming in pleasure
Me, while watching Magical Girl Site.

I’ve previously discussed my reaction to the first episode. That initial hot take, unsurprisingly, contained a few speculations that turned out to be incorrect. But I stand by its overall conclusion: This is a show too desperate to be on the edge, an edge that so many shows have been on already, it looks clichéd rather than groundbreaking.

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Rachael Lefler Asks, ‘Have We Seen the End of the Magical Girl Genre?’

In light of Magical Girl Site, which I will be discussing at greater length in the near future, I recommend a reading of this essay, “Have We Seen the End of the Magical Girl Genre?” written by Rachael Lefler and posted at Reel Rundown. She discusses the increasingly grim tone of magical girl anime in the aftermath of Puella Magi Madoka Magica.

I think this is a thoughtful essay worth reading, but I disagree with her premise. She thinks the disappearance of lighter and happier themes in anime (which have not actually disappeared, incidentally) is due to politics: that is, the world has grown grimmer, and therefore our entertainment has grown grimmer, magical girl anime included.

I disagree with this for a few reasons. First. the world is not actually a more terrible place than in the past. That kind of myopia is common to every age, but it is false in every age. Bad stuff has always happened, and many more catastrophic things have happened in the past than have happened in our lifetimes. To support the view that this is myopic, I note that Lefler’s evidence that the world has gotten worse is very much centered on America, which is not the source of the anime she is discussing. (She does, however, note Japan’s concern over a declining birthrate—and this has become a discernible theme in anime lately.)

Second, the hypothesis she rejects almost out of hand, that grimdark magical girl anime is largely due to the influence of Madoka, would be in keeping with other patterns of influence both in this genre and elsewhere. The magical girl genre previously fell into the pattern of Sailor Moon because of its influence, so we should not be surprised that it has now fallen into the pattern of Madoka—though often with Madoka’s atmosphere and without the elements that actually make Madoka work. In a similar fashion, American comics fell into the pattern of Watchmen.

Third, lighthearted anime most certainly still exists. Moe and “healing” anime are definitely still things. In fact, we could probably make a stronger case that plotless, saccharine, slice-of-life CGDCT is eating the medium alive, than that grimdarkness is.

Fourth, this is not an unusual pattern for a genre. The move from clunky but sincere to more expertly crafted but sincere to snarky and insincere seems to be the typical process of growth, flourishing, and decay.

I don’t think it’s due to a change in the world at large, but an evolution in the genre itself, that we see all these deliberately miserable magical girl titles. The question on my mind is whether this genre is vigorous enough to survive the current trend. It survived Revolutionary Girl Utena, just as the mecha genre survived Neon Genesis Evangelion. It remains to be seen if magical girls are tough enough to survive Puella Magi Madoka Magica.